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Designing Brand Identity for Stone Love, a brand that is specializing in customized stone products


Branding | Research | Website


Stones | Marbles

Black Marble

About the Brand

Stone Love is a brand specializing in customized stone products tailored to each customer's preferences, conveyed with emotional storytelling unique to each product. It operates as a subsidiary of Rokkamint, the parent company.

The Challange

Carving out its own voice within the Rokkamint family wasn't easy for Stone Love. The challenge was to forge a brand identity that went beyond simply showcasing products. They needed a strategy that spoke directly to the heart, using emotional storytelling to inspire customers and guide them towards creating their own personalized stone treasures.


The Solution

To establish Stone Love as a distinct brand within the Rokkamint family, we adopted a minimalist approach for their logo. Clean lines and uppercase lettering were chosen to convey a sense of trust, professionalism, and a touch of high-end sophistication. The key element, however, is the heart symbol replacing the letter "o." This subtle detail, resembling a carved heart in stone, fosters an emotional connection with the audience, perfectly aligning with Stone Love's focus on personalized, heartfelt creations.

Brand Identity

Stone Love whispers its story. A minimalist logo, with a carved heart replacing the "o," speaks volumes, fostering emotional connections for personalized stone creations.

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Brand expression

Stone Love's brand identity seamlessly blends with its products. Minimalist prototypes and mockups showcase the brand's high-end personality through clean design.


Bigger the Challenge, Bigger the Impact

88 Million

Data points processed

88 Million

Data points processed

88 Million

Data points processed

See the Works in Action 

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