Money Matters

This solution was conceived independently by MFable Creative Lab after witnessing a problem with various early-stage bootstrapped start-ups. The need was identified to have better financial planning which can help minimize the loss of time and money. Additionally, the solution should be very intuitive with a low cognitive load. It was imperative for the solution to provide a powerful knowledge repository with strong community support to aid business growth.

Client

In House

Year

2022

Location

Pune, India

Platform

Web

01. CHALLENGES

The initial input for this solution was an existing problem statement of some early-stage start-ups. As the initial data points were limited, the project required extensive research to be done in order to make the solution comprehensive. Keeping the data visualization interfaces extremely intuitive and clutter-free was of paramount importance in order to have better decision-making.

02. SOLUTION

Device agnostic digital solutions that provide a very intuitive interface to build and leverage community support, learn about finance and taxes, and track and grow money. The app also provides a powerful AI mechanism and user-configurable alerts/notifications.

03. IMPACT

Minimized cognitive load so as to maximize usability and enhance the user experience.
Helps in convenient tracking and managing financial assets.
Facilitates a community of like-minded people and their support for business growth.
Extensive learning resources to enhance the knowledge related to finance and taxes.
Extremely handy tools to track and grow money along with access to a great team of experts.