Compliance Track, a legal tech leader in India, sought a brand refresh to modernize their visual identity while maintaining core elements.
Services
Branding
Industry
Life Science Industry
About the Brand
ComplianceTrack envision a world where compliance is not a burden, but a strategic advantage. The company aims to provide a seamless and intelligent cloud-based solution that empowers businesses to effortlessly meet and exceed compliance requirements.
The Challange
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The client desired a strategic evolution of their logo, maintaining core brand recognition while introducing a more direct visual representation of their service. While initial concepts potrayed the abstract nature of the previous logo, subsequent iterations prioritized a clear representation, to effectively communicate their service offering, regardless of future brand messaging adjustments.
The Solution
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The logo was redesigned to directly convey the company's service purpose, accompanied by a subtle shift in the color palette. This new logo form introduced a signature element that was then incorporated across all digital and physical assets, including the business profile, social media posts, business cards, letterhead, and brochures.
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Brand Identity
The revitalized brand identity clearly conveys their vision while remaining true to their core values.
Brand Story
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The organization has implemented a refined logo design. The most notable change is the incorporation of a stylized Gavale within the letter "C". The remainder of the logo retains its prior form, with a subtle color palette update.
Brand expression
ComplianceTrack's refresh speaks for itself. A cohesive visual language flows across all touchpoints, from stationery to marketing materials, ensuring a seamless brand experience.
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Bigger the Challenge, Bigger the Impact
88 Million
Data points processed
88 Million
Data points processed
88 Million
Data points processed